We took beautiful shots of our Client’s product showcasing it with high-quality images. That was the necessary element of strategy to create consistent communication about that particular product, to show especially its possibilities. Having high-quality, beautiful product photography can go a long way and make it memorable.
When taking product photos its important to build the lighting setup bit by bit so you can see how the light is interacting with the product. In this way, we wanted also to pay special attention to the product and its key function. The styling was based on the client's CI. Our aim was to explain product capabilities and how actually you can make use of it. It was necessary to show that you need to have display and production type computer, what can be connected to the product (projectors, lights, sound, etc), how to enter to them (playback with production but also cameras, external sources, control systems, etc.). It was important to show how to use this type of device in the environment of the target group.
Client: Dataton
Producer: Konrad Szejnfeld
Creative Director: Michał Wróblewicz
2D Artist: Bogna Karpińska
Photoshoot: Mirografia
